With all the trouble in the world, people are looking for something uplifting.
A range of bright hues has proved a good way to attract a younger audience too.
Streetwear has found new cachet among Gen Z this way, combining eye- catching
color with futuristic designs to appeal to a younger crowd.
Many successes owe something to social media, which are usually experienced on a small phone screen, where bright colors are useful for standing out in the midst of infinite scrolling.
Filorosso’s team loves to mix art and fashion and thanks to our long-standing experience within Como’s extraordinary textile universe we launched Backagainshirts.com, a line of big gender-neutral pieces crafted with a patchwork of incredible upcycled silks from Como’s most prestigious archives.